Investigación de mercados

Main Author: Zikmund, William G.
Other Authors: Sánchez Carrión, Miguel Angel,, Parres Cárdenas, Verania de,, Benassini Félix, Marcela,
Format: Book
Language: Español
Publication: México [etc.] : Prentice-Hall Hispanoamericana, cop. 1998.
Edition: 6a. ed.
Subjects:
Note: Tit. orig. : Exploring marketing research
Bibliography: Bibliografía
ISBN: 9701700503
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