Rebranding : guide historic houses
A Guide forHistoric Houses, Museums, Sites and Organizations is a step-by-step guide that helps Executive Directors, Board members, and staff at history organizations decide if it?s time to rebrand and, if so, how to go about it. The book will guide readers through the process of deciding if a rebra...
Saved in:
| Main Author: | Mitchell Eliasof, Jane. |
|---|---|
| Publication: |
Lanham : Rowman & Littlefield, cop. 2022. |
| Format: | Book |
| Language: | English |
| Series: |
American Association for State and Local History book series.
|
| Subjects: | |
| Bibliography: |
Índice Bibliografía |
| Summary: |
A Guide forHistoric Houses, Museums, Sites and Organizations is a step-by-step guide that helps Executive Directors, Board members, and staff at history organizations decide if it?s time to rebrand and, if so, how to go about it. The book will guide readers through the process of deciding if a rebranding is in order, testing ideas, developing a plan and budget, implementing the launch, and even handling naysayers. It?s an essential guide for anyone rebranding a history organization. |
| ISBN: |
9781538148907 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
USP EPS Reading Room
| Call Number: |
72.01 ELI |
|---|---|
| Barcode 21009701 | Available |