This is service design thinking: basics, tools, cases

Introduction -- What is service design? -- Who are these service designers? -- How does service design work? -- What are the tools of service design? -- Applied service design -- Deep service design thinking.

Main Author: Stickdorn, Marc.
Other Authors: Schneider, Jakob.
Format: Book
Language: English
Publication: Hoboken : Wiley, cop. 2011.
Subjects:
Bibliography: Referencias bibliográficas
Summary: Introduction -- What is service design? -- Who are these service designers? -- How does service design work? -- What are the tools of service design? -- Applied service design -- Deep service design thinking.
This book aims to be a textbook on a service design thinking- an interdisciplinary approach that offers great value for entrepreneurs and innovators in the field of services. No matter ehether service design thinking already made it into your everyday vocabulary or you just hear about this the very first time, no matter whwter you're a student, teacher, researcher, manager or company owner, and no matter wheter your background is in desighn, management, engineering or any other profession, this book will serve you as introduction, reference and case study book.
ISBN: 9781118156308
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USP Moncloa Reading Room

Call Number: 658 STI
Copy 20053080 On loanDue: 30/07/20  Place a Hold