Consumer.ology : the truth about consumers and the psychology of shopping

Consumerology: The Truth About Consumers and the Psychology of Shopping contains a preface and epilogue, in which Philip Graves reveals the myriad tricks and psychological games high street shops play on consumers; the ways in which we are manipulated into buying things we don't want; the ways...

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Main Author: Graves, Philip.
Format: Book
Language: English
Publication: Boston ; London : Nicholas Brealey International, 2013.
Series: Psychology & Marketing.
Subjects:
Bibliography: Índice
Summary: Consumerology: The Truth About Consumers and the Psychology of Shopping contains a preface and epilogue, in which Philip Graves reveals the myriad tricks and psychological games high street shops play on consumers; the ways in which we are manipulated into buying things we don't want; the ways in which we deceive ourselves; and the cutting edge behavioural science being used to change our habits to even more significant degrees.
ISBN: 9781857887567
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USP Moncloa Reading Room

Call Number: 658.8 GRA
Copy 20283995 Available